When it comes to your makeup, foundation is the most crucial step. When you apply it correctly, it looks like a second skin. However, it can look like a cakey orange layer when you don't know how to put it on.
Applying your makeup base is a delicate art. Finding the right finish and formula is just half of the battle. You also need to use the right tools and techniques when putting it on. We are going to go over how to select a foundation and how to apply it to get flawless-looking skin.
How To Select a Foundation
Before you can apply foundation, you need one that works for your skin. There are many different types of formulas to choose from on the market. You've probably noticed all the options if you've ever gone into a makeup store. There are powder, cream, stick, mousse, and liquid formulations.
There are also CC and BB creams, which are tinted moisturizers that can act as a base layer. The foundation you use is going to be decided by your skin type. If you struggle with acne and want a full coverage look, you won't want a tinted moisturizer since they offer the least amount of pigment. Meanwhile, people with dry skin should stay away from cream and stick formulas since they don't provide any hydration.
People with oily skin generally gravitate towards powder foundations since they can help to absorb excess oil. However, the powder can settle into fine lines and wrinkles, so it may not be the best option for everyone.
Liquid foundations are an excellent choice for most skin types. They provide the most hydration but can still work well for people with oily skin. If you are prone to shininess, you'll just want a water-based mattifying formula.
Selecting the Right Foundation Finish
Just like there are a lot of foundation formulas, there are also a number of finishes to consider. The main types of finishes are dewy, luminous, natural, and matte. The type of finish you choose also correlates to your skin.
Dewy finishes add shine to your complexion. People with dry skin can benefit from the added hydration in dewy formulas. Luminous formulas leave your skin looking glowy and radiant. They don't add the same level of shine as dewy foundations but make you look lit from within.
Natural finishes are in between luminous and matte foundations. Matte formulas don't contain anything that could add dewiness, and they often have ingredients that absorb oil. They leave your skin looking shine-free and smooth. This formula is great for combination or oily skin types.
Finding a Foundation That Matches Your Skin Tone
While the formula and finish are important, one of the most vital decisions is choosing the right shade to match your skin tone. If you have the perfect shade, it can look like a second skin. However, the wrong shade will stand out.
Foundation shades come in a range of light to dark. Before you can pick a shade, though, you need to know your skin's undertone. Your undertone is the color within your skin. It never changes, unlike your shade which can vary as you tan. The three main undertones are cool, neutral, and warm.
Once you find a foundation that you think can be a match, swatch it on your skin. You can apply a small amount to your neck or jawline and examine it in natural light. If it looks like it blends in with your skin, then you've found your match.
Some foundation formulas can oxidize, which means they change color once they're exposed to air. You'll want to wait a few minutes before looking at the test patch. It can look like a match when you first put it on, but then it can seem too dark after it dries.
HIDE Premium Foundation comes in a variety of different shades for every undertone. The semi-matte liquid formula makes it ideal for all skin types. It's water-based and long-lasting, so you'll have a smooth, even complexion all day.
How To Apply Foundation
Once you have the ideal foundation for your skin, you can apply it like a pro. Here are simple steps to follow to achieve a perfect complexion.
1. Start With Fresh, Clean Skin
Maintaining a regular skin care regimen is essential to getting the most out of your foundation. Cleansing your skin before applying foundation will remove dirt and oil and help you avoid clogged pores. You should also exfoliate your skin a few times a week to eliminate dead skin cells that could make your makeup look uneven and flaky.
After washing your face, apply a moisturizer to your face and neck. If your skin is dry, it will absorb some of the foundation. You want your makeup to sit on the surface of your skin, creating a smooth complexion.
2. Start With a Small Amount
You never want to start with a lot of foundation at once. By applying a small amount first, you will ensure that you only end up using exactly what you need. Your skin will still look like skin, and you won't have a cakey appearance.
3. Blend From the Inside Out
You want to concentrate the foundation in the middle of your face. This area is where most people experience the most redness and blemishes. Apply a few dots of foundation on the center of your cheeks, nose, forehead, and chin and blend outward. You can use a foundation brush, but a damp makeup sponge is a foolproof way to blend out your makeup.
If you still see imperfections, you can apply another light layer of foundation. Remember, you can also use concealer to hide dark circles, acne, or discoloration. Concealer is a much thicker product, and you can use a small amount and get a lot of coverage.
HIDE Premium Concealer can cover anything. It is also water-based and long-wearing. Apply it where needed for a full coverage look.
4. Dab Don't Rub
Using a damp makeup sponge, bounce and press the foundation into your skin. When you're applying foundation or concealer, you always want to dab it in and not rub. Rubbing the product in will only push it around and cause streaking. If you're using a brush, it's more of a stippling motion.
5. Set Your Makeup
Once you're done with your foundation and concealer, it's time to set your face. While you may associate powder with a cakey look, a small amount of translucent powder can ensure it doesn't budge and won't dull the finish.
You will want to dip a large fluffy powder brush in a translucent powder. Next, tape the brush to remove any excess before applying it to your face. Lightly dust the powder over your face, making sure to get the areas you tend to crease, like under your eyes. You can also concentrate the powder in areas you get shiny, like your T-zone.
If you have dry skin and want to stay away from powder, you can use a setting spray instead!
Following a few simple steps, every time you apply, your foundation will ensure flawless coverage. When you select the right shade based on your skin type and tone, you will be setting yourself up for success. HIDE products can work for everyone and can cover any imperfection.
Get the Look
Shop the look at HIDE for makeup that will be easy to apply. We have products in a variety of shades, and they are long-lasting so that you can have perfect-looking skin all day.